In our social streams of bubbles and bias, where facts are politicized or denied, and complex issues unfairly simplified, it can be difficult to separate truth from trash. Created to announce our Dissolve for a Cause program, this video explores how the combination of words and images can cast shadows or enlighten us.
Has it really come to this? A music video that captures the angst and alienation of our screen-based lives. Nod along in recognition to scenes of social-media suckage, text-based breakups, and ignoring seniors who don’t know how to use technology.
Concept and creative by Sean Wells.
Outdoor Tips for Indoor People
Skip the survival classes and face the forest without fear this summer. If you prefer remote controls to remote areas, we’ve got you covered with these outdoor tips for indoor people. Illustrated entirely with all-natural, bear-proof, royalty-free photography from Dissolve.
This Is a Generic Presidential Campaign Ad
As the 2016 presidential election cycle has progressed, dozens of candidates have released their campaign ads. And though there are a few differences from the left wing to the right, they have a lot in common. In fact, these predictable, formulaic approaches to video editing have drawn comparisons to our own all-purpose corporate promo, This Is a Generic Brand Video, written by Kendra Eash.
We didn’t think it fair that media commentators had to reference our corporate video — why not give them an actual generic campaign ad? So we asked Kendra to provide her wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody.
How many characters does it take to tell a great story? If the latest trend in big-budget ensemble casting is an indication, the answer might be: all of them. Roll the trailer!
Scenes You’ve Seen 3: Indie Films Edition
It doesn’t always take a big studio or a big budget to create iconic cinema. In Scenes You’ve Seen 3, the Indie Films Edition, we recreate the unforgettable work of rebels, visionaries, and auteurs, using only stock footage. Can you name all 11 films?
Green Screen Superteam
They’re one thousand pixels tall — and ready for action! See what Dissolve’s chroma key clips can do for you. From boxing with kittens, to texting in traffic, to conjuring an army of Persian cats, these versatile actors help make miracles happen.
They turn … they see you … and they smile. Even through a screen, these gestures make us feel acknowledged, special, likable — and more open to the smiler’s message. No wonder the turn-and-smile has long been a favorite of advertisers. So sit back and bask in the feels as your presence gets celebrated over and over again in this hypnotic reel of happy recognition. Minus the sales pitches.
The Association of Obscure Associations
These days, every organization needs a polished, professional video to legitimize its cause. That’s why Dissolve has partnered with* the Association of Obscure Associations to create memorable ads for some lesser-known not-for-profits, social groups, and industry coalitions. Do they deserve your support? Watch first, then decide.
Believe it or not, a lot of people still watch major-network TV. We took a break from watching Netflix, HBO, and Vimeo On Demand to ask our sources at a major broadcasting corporation what’s on tap for fall 2015. They leaked us this exclusive preview reel, featuring generic genres, tried-and-true tropes, stereotypical characters, and can’t-miss casting. We smell syndication!
Scenes You’ve Seen 2: Award Winners
In our second installment of Scenes You’ve Seen, we recreate 13 famous movies that have won shiny gold trademarked statues. How many can you name?
7 Things I Learned in 7 Years of Reading, Writing, and Living
How do you keep your center solid as you continue to evolve? When Brain Pickings turned 7, Maria Popova stopped to consider that question. Her labor of love had grown from a weekly email she sent to seven friends to a treasure trove of curiosities, creativity, and inspiration beloved by millions. What did she learn in that time? In 7 Things I Learned in 7 Years of Reading, Writing, and Living, Maria shares her reflections on living a life that fulfills your heart, mind, and spirit.
Adapted from Maria Popova’s October 2013 essay. From the original essay: “I share these here not because they apply to every life and offer some sort of blueprint to existence, but in the hope that they might benefit your own journey in some small way.”
Likehunter: Become a Social Star
What if the relentless pursuit of social media fame was a video game? This gameplay trailer lets you follow the action as four social media archetypes pursue likes, followers, and validation from their peers. In a world where Tweets, status updates, Instagram shots, and YouTube videos can make or break you, Likehunter tells it like it is.
Fake news has become one of our most beloved institutions — from SNL’s Weekend Update, to the Colbert Report, to the Onion News Network. But where’s an ad professional to find reliable fake advertising news?
Enter Advertising Insider!, a series based on the Tweets of parody Twitter account @adweak. Covering such breaking issues as know-it-all suits, inflated buzzwords, and even more inflated job titles, Advertising Insider! tells it like it is. Watch the special reports on Agency Life, Clueless Clients, and Goin’ Viral. See the original Advertising Insider.