April 23, 2015
NEW YORK — Dissolve is excited to announce its collaboration with country music star Paul Brandt on his latest single, “Nothing.”
Since debuting his first single in 1996, Paul has won numerous awards from the Junos, the Canadian Country Music Association, CMT, and other music communities. Dissolve founder and CEO Patrick Lor met Paul through a mutual friend at a concert in 2013, in their hometown of Calgary. They got talking about Paul’s new songs, and Dissolve’s new clips, and one thing led to another. How could Dissolve’s clips help complement Paul’s famously honest and heartfelt songs? Brandt’s single “I Do,” written for a friend’s wedding, reached #2 on the Billboard singles chart.
“Nothing,” Brandt’s new single, is a bittersweet, nostalgic tribute to the dreamy days of young love, when all you needed was each other. It’s a universal message that almost everyone can relate to.
To illustrate its message in video form, Dissolve art director Drew Ng-How-Tseung montaged clips of people in love, and visual metaphors of youth and freedom. Shooting such a wide variety of subjects, locations, and situations as custom footage would have cost a fortune in travel, models, and location costs — showing the power of stock footage to add high production values, while saving video producers time and effort.
The video is rounded out with custom footage of Brandt singing in front of a white background, shot by Dissolve’s in-house filmmaker, George Georgeadis.
“Working creatively with Dissolve was amazing — they’re pros,” says Brandt. “Beautiful footage helps create compelling stories. They did an awesome job of making something out of Nothing.”