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Dissolve featured on Canada’s national news business show

CBC’s The Exchange features Dissolve in its “Beyond Oil” series

CALGARY — Stock footage and photography company Dissolve was the recent subject of The Exchange’s “Beyond Oil” series. This five-part series produced by Canada’s national news network profiles Alberta businesses that have nothing to do with oil and gas in a region dominated — and hit hard — by the energy industry.

President Patrick Lor spoke to host Bruce Sellery about Dissolve, the local media sector, the effects of the economic downturn, and the role of irreverence in Dissolve’s marketing.