March 29, 2016
Dissolve introduces the Liftoff collection — footage fuelled by passion
Premium collection available exclusively at Dissolve
Stock footage and photography company Dissolve is pleased to introduce Liftoff, a thoughtfully assembled footage collection drawn from the professional and personal work of talented filmmakers and production studios.
The Liftoff collection includes footage originally shot for a variety of projects — commercial spots, narrative films, documentaries, travelogues, and experimental cinematography. In other words, not necessarily shot for stock. The result is a stylish collection of cinematic work.
“Our customers are major advertising agencies, film studios, and production houses. They need exceptional content for their film and video projects,” says Brian Novy, director of sales for Dissolve. “The Liftoff collection delivers that — exclusive video content from fresh filmmaking talents who are bringing a cinematographer’s eye to stock.”
The collection is born of Dissolve’s Liftoff program, which it has been offering to exclusive contributors for two years. Qualifying footage must first adhere to a few criteria, including having all releases and meeting overall quality and style standards. Dissolve’s in-house production team then edits, color grades, and creates the metadata for the video clips, at no cost to filmmakers.
“Our team reviews hundreds of hours of footage,” says George Georgeadis, Dissolve’s manager of products and creator of the Liftoff program. “We edit only the most useful and inspiring scenes into royalty-free and rights-managed clips our customers can license for their own work.” Currently, there are more than 30,000 video clips, with thousands more being added every month.
The Liftoff collection distills the personality and passion of its creators into an essential post-production resource that’s ready for use in commercial work. And it’s available exclusively from Dissolve.