April 5, 2016
This Is a Generic Brand Video nominated for
a Webby Award
Dissolve’s popular video nominated for Best Branded Content in the 20th Annual Webby Awards
Dissolve is thrilled to announce that This Is a Generic Brand Video has been nominated for Best Branded Content in the Advertising & Media category in the 20th Annual Webby Awards.
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is composed of Web industry experts, including Tumblr founder, David Karp; Executive Creative Director at Refinery29, Piera Gelardi; musicians Questlove & Grimes; Head of Fashion Partnerships at Instagram, Eva Chen; Twitter Co-Founder, Biz Stone; Jimmy Kimmel; and creator of the .gif file format, Steve Wilhite.
Released in 2014, This Is a Generic Brand Video immediately resonated with the advertising and marketing industry … and everybody who has ever watched generic ads. It has been featured by many major news, advertising, and creativity sites, including Time, Mashable, Fortune, Fast Company, Advertising Age, and Adweek. It earned a Vimeo Staff Pick and, in 2015, won the Shorty Award for Best in B2B. To date, This Is a Generic Brand Video has more than 2.6 million views across Vimeo and YouTube.
“Nominees like Dissolve are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the almost 13,000 entries we received this year.”
“We’re always trying to create effective ads that both showcase our stock footage clips and entertain people,” says Jon Parker, Brand Director at Dissolve. “The Webby Award nomination is a validation that we’ve made something inherently watchable; something that’s not merely an ad but a little slice of popular culture worth celebrating.”
This Is a Generic Brand Video is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. Fans of the Generic Brand Video can cast their vote until April 21, 2016.
Winners will be announced on April 26, 2016, and honored at a star-studded ceremony on May 16 at Cipriani on Wall Street in New York City. There they will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; Stephen Colbert’s “Me. Me. Me. Me. Me.”; and Björk ‘s “A E I O U.”
About The Webby Awards
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Online Film & Video, Advertising & Media, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from 65 countries and nearly all 50 states this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Vitamin T, Shocase, Engine Yard, Code and Theory, Advertising Age, and Google.