March 25, 2015
NEW YORK — Dissolve is proud to announce that “This Is a Generic Brand Video” won the 2015 Shorty Award for Best in Business to Business. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across the social web.
Based on a piece by Kendra Eash on McSweeney’s Internet Tendency, “This Is a Generic Brand Video” quickly took off when it was published on March 21, 2014. Major news, design, and advertising sites raved about it, including TIME, Fast Company, Ad Age, Adweek, Mashable, Boing Boing, and Gizmodo. The video also earned Dissolve its first Vimeo Staff Pick.
“The minute we read Kendra’s poem, we knew we needed to make that video,” says Jon Parker, brand director at Dissolve. “We saw it as a funny way to promote our stock footage, but we knew it was also a bold move. Happily people got it. We’re thrilled the Shorty Awards did too.”
A year later, “This Is a Generic Brand Video” continues to be shared on the Internet, shown at conferences around the world, and used in thinkpieces as a warning to companies. Between YouTube and Vimeo, it has over 2.2 million views.